TASK: Developing the concept and design of a promotional campaign to increase sales in hypermarkets and supermarkets on Tuesdays. 

SOLUTION: Creating the mechanics and design of a promotional campaign that will attract not individual customers, but customers who come in groups of 2 or more people on Tuesdays. 

MECHANICS: 

Step 1: Come for shopping on Tuesdays with your loved ones. 

Step 2: Say the secret code word "LOVE" to the cashier. 

Step 3: Receive a 10% discount on your purchases.

PLACEMENT: Inside hypermarkets and supermarkets of the retail chain.

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